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Jacquelyn Revere, 35, moved again residence at 29 to take care of her mom, who had developed Alzheimer’s illness. She spent six years as her caregiver and shared her experiences on TikTok, constructing a big following on her channel, ‘Mother of My Mother’.
Lauren Justice for NPR
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Lauren Justice for NPR

Jacquelyn Revere, 35, moved again residence at 29 to take care of her mom, who had developed Alzheimer’s illness. She spent six years as her caregiver and shared her experiences on TikTok, constructing a big following on her channel, ‘Mother of My Mother’.
Lauren Justice for NPR
All of it modified on a Saturday evening in New York Metropolis in 2016. Jacquleyn Revere was 29 years previous, and headed out for the night to attend a buddy’s comedy present.
She was nonetheless on the subway when her telephone rang. It was a buddy of her mother’s, again in Los Angeles. That is bizarre, Revere thought. She by no means calls.
“And whereas I used to be on the subway, my mother’s buddy stated, ‘One thing is improper together with your mother,'” Revere stated. “‘We do not know what is going on on, however your mother acquired misplaced driving residence. What ought to have been a 15 minute drive, ended up taking two hours.'”
Revere flew again to L.A. At her mother’s residence in Inglewood, she discovered foreclosures notices, untreated termite injury on the porch, and expired meals within the kitchen.

Her mom, Lynn Hindmon, was a religious Evangelical who labored for her native church. A slim, regal, self-declared “well being nut,” Hindmon was now forgetting to pay payments and could not bear in mind who she was speaking to on the telephone. This was just some years after Hindmon herself had moved in together with her personal mom, Joyce Hindmon, Revere’s grandmother, after the matriarch had been recognized with Alzheimer’s.
“My mother was taking good care of her mother, who had Alzheimer’s, [and] not telling anyone how arduous it was or that she wanted assist, or that it was fully stressing her out,” Revere says.
“After which it grew to become about me coming residence to be in a home with three generations of trauma, and dealing my method by way of that…whereas additionally being afraid and younger and scared and never figuring out what to do.”
It might take practically a yr earlier than they acquired the analysis that confirmed what Revere already suspected: her mom had Alzheimer’s, too. Barely ten years since Revere left residence, she discovered herself transferring again in together with her mother and her grandmother – this time as their full-time caregiver.
“That first yr and a half, I used to be simply crammed with worry: what if I lose the home?” Revere says. Due to the stress, she says, “I went by way of bouts of migraines. My hair, proper within the center, fell out fully.”
“I had to determine find out how to get management of all of the banking, determine the passwords, make sure that the payments are paid, make sure that every thing’s taken care of.”
In 2017, her grandmother died. Revere’s grief and isolation felt overpowering. Her associates of their 20’s both could not relate, or thought she was “wallowing in pity,” Revere says.
Making an attempt to get them to grasp what her every day life was like now appeared unattainable. “I simply needed to search out individuals I did not have to clarify every thing to,” she says.

In a single viral TikTok video, Lynn Hindmon, Revere’s mom, checked out previous pictures of the 2 of them hanging on the wall and referred to as her “Mommy.”
Lauren Justice for NPR
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Lauren Justice for NPR

In a single viral TikTok video, Lynn Hindmon, Revere’s mom, checked out previous pictures of the 2 of them hanging on the wall and referred to as her “Mommy.”
Lauren Justice for NPR
Revere even tried a assist group for caregivers, an hour’s drive away. However the different attendees had been a long time older, and had extra monetary assets. “[They] would say ‘And now I’ve to take fairness out of our home,’ or ‘I am considering of reaching into our 401k.’ After which I might inform my story, and folks can be me like…a charity case, or like my downside is unsolvable. …If something, I left and I simply felt worse.”
However nowadays Revere now not feels so alone. In truth, she’s a star of kinds on TikTok, at the least among the many a whole bunch of hundreds of people that put up about dementia and the difficulties of caring for a beloved one with the illness.
Over the previous few years, Revere’s account, @MomofMyMom, has develop into wildly common, with greater than 650,000 followers. A lot of her most ardent followers have instructed her that they really feel like they personally know her and her mother. Revere has each discovered a supportive group, and helped construct one.
Caregivers for individuals with dementia have flocked to social media, however TikTok has been an particularly useful platform. Content material with the hashtag “dementia” has already racked up greater than 4 billion views on TikTok, as youthful generations, already accustomed to sharing their lives on-line, now discover themselves caring for getting older family members — usually with little preparation and no concept find out how to truly try this.
The “unmet want”
Alzheimer’s illness is the most typical type of dementia, however different types embody vascular dementia, combined dementia, dementia with Lewy our bodies, and frontotemporal dementia, in response to the CDC. All types of dementia worsen over time, and there’s no treatment, though there are some remedies.

Purchasers on the Florence Grey Soltys Grownup Day Well being Program in Hillsborough, N.C. sing the nationwide anthem together with dementia knowledgeable Teepa Snow in spring of this yr. Singing might help relieve dementia signs and keep mind perform, and might help people talk once they now not have phrases.
Eamon Queeney for NPR
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Eamon Queeney for NPR
The duty of caring for individuals with dementia often falls on relations. Yearly, an estimated 16 million People present greater than 17 billion hours of unpaid take care of household or associates affected by Alzheimer’s illness or different dementias, in response to the CDC. About two thirds of those caregivers are girls.
“Right here in the US, sadly, there’s not a really robust system of paid assist for individuals with dementia,”says Elena Portacolone, an affiliate professor who research getting older and cognitive impairment at UCSF’s Institute for Well being & Growing old. “And so the most typical method of supporting individuals with dementia is the daughter.”
Like Revere, lots of the girls who develop into caregivers find yourself having to stop their jobs. They usually now discover themselves financially susceptible and “extraordinarily remoted,” says Portocolone. “So like Jacquelyn [Revere], the unpaid caregiver of her mom for six years, they’re left to their very own units.”
One other knowledgeable, Teepa Snow, agrees that too many caregivers are struggling. Snow is an occupational therapist in North Carolina, and runs an organization providing coaching for caregivers of individuals with Alzheimer’s and associated dementias. “We all know that there are such a lot of youthful…individuals on the market coping with one type of mind change or one other of their life, and so they’re left hanging,” she says.
If Revere is the older sister everybody on dementia TikTok needs they’d, then Snow is their patron saint. Her personal how-to movies about sensible, compassionate caregiving rack up tens of millions of views. “TikTok is the place individuals are expressing an unmet want,” she says.

Snow is an occupational therapist with over 40 years of expertise and creator with reference to managing take care of dementia sufferers. She has greater than 230,000 followers on TikTok.
Eamon Queeney for NPR
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Eamon Queeney for NPR
As a result of there is not any treatment for Alzheimer’s or dementia, the medical group usually treats dementia the way in which earlier generations of practitioners handled most cancers — like “a giant black field,” Snow says. A long time in the past, when individuals acquired most cancers, “we did not say something, we did not speak about it. We stated, ‘Oh gosh, that is horrible.’ And other people had been like, ‘…How lengthy have they acquired?'”
And whereas most cancers remains to be a devastating analysis to obtain, the medical group is extra prone to reply by creating “a therapeutic alliance with the affected person and the household,” says Portocolone, the UCSF professor.
However households of Alzheimer’s sufferers usually report feeling just like the medical system merely arms them an Alzheimer’s analysis, tells them there is not any treatment, and primarily reveals them the door. “[They’ll say] ‘, there’s actually not so much we are able to do,'” Snow explains. “‘You could possibly learn this e-book concerning the origin [of dementia.]’ It is like, the very last thing I want is one other e-book to learn.”
What relations want from the medical system, Snow says, is extra understanding of signs and find out how to deal with them, extra assist organising long-term assist methods, and data about how sufferers will be helped by adjustments to their weight-reduction plan, sleep, train and way of life.
All too usually, nevertheless, caregivers are left to muddle by way of and determine the complicated duties of preserving a affected person secure. ‘That is fairly lonely,” Snow says, “And that is so widespread. And at this cut-off date, if we had 5 households coping with dementia, 4 out of 5 would disintegrate earlier than the illness was ended. And in order that one who’s simply chosen to be the first [caregiver,] they’re on their own. They’re really on their own.”

Purchasers with dementia collect to study dance actions on the grownup day program. Amanda Bulgarelli, a Optimistic Method to Care mentor, teaches the actions, then data the routine for TikTok. The put up will serve for instance of Optimistic Method to Care® strategies developed by Teepa Snow for interacting with these dwelling with dementia.
Eamon Queeney for NPR
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Eamon Queeney for NPR

Ann Betts (proper) reacts to a TikTok video that Amanda Bulgarelli (left) performs for her.
Eamon Queeney for NPR
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Eamon Queeney for NPR

Ann Betts (proper) reacts to a TikTok video that Amanda Bulgarelli (left) performs for her.
Eamon Queeney for NPR
Caregivers for individuals with dementia have been reaching out to at least one one other for years, holding native in-person assist teams or becoming a member of mega-groups on Fb. There’s additionally no scarcity of internet sites or books concerning the illness and the burdens of caregiving.
However the COVID pandemic disrupted or closed down lots of these helps, resembling in-person teams, or the grownup daycare middle that Revere’s mother had been attending 5 days every week. Throughout lockdown, Revere seen her mother’s situation began deteriorating. Determined to maintain her stimulated, and to search out some sort of social connection for herself, Revere did what so many others did throughout COVID: she acquired on TikTok.
A single TikTok put up of Snow’s can rack up tens of millions of views. That is as a result of dementia TikTok, she says, is the place “individuals are expressing an unmet want.”
Utilizing TikTok appears like being submerged in an infinite torrent of movies — most a couple of minute lengthy. However the quick video format has attracted caregivers, who discover they’ll doc and share the vivid, every day moments of their homebound worlds, in ways in which can be much less visceral on extra text- or photo-centric platforms.
“How many people are on right here?”
Simply as you may watch movies displaying World Cup highlights, it’s also possible to watch a lady’s “day within the life” video of caring for her husband with early-onset Alzheimer’s.
Or, maybe, watching certainly one of Revere’s @MomofMyMom posts from 2020, which walks viewers by way of their bathtub routine.
“It is bathtub day,” Revere says in the beginning of the put up, whereas nonetheless mendacity in mattress. “I attempt my finest to not make this an emotionally draining expertise,” she sighs. “So let’s start.”
Giving somebody with dementia a shower will be troublesome, and even harmful. They’ll get disoriented, or really feel threatened when somebody takes off their garments or meaneuvers them into an internet tub. They could slip and fall, or attempt to bodily battle their caregiver
However Revere has created a soothing and predictable routine for her mom Lynn. On the time of this video, Lynn Hindmon is 63, and it is about 5 years after her Alzheimer’s analysis. She’s not talking a lot.
However on this video, Lynn Hindmon remains to be attractive: tall and regal, with nice cheekbones. She nonetheless loves to pick her personal garments, and on today she’s sporting neon blue leggings and a purple beanie hat. She’s placed on gold hoops and pink lipstick.
Revere begins off by promising her mother a gift — which she’ll get after the tub.
“We will get you some new lipstick. Alright, let’s begin.” Revere walks her viewers by way of the method – sharing what works for them. She activates some soul music, plugs within the area heater, places the canine exterior, and lays out all her mother’s garments. “Lure her into my cave,” she says, as her mother enters the lavatory.
The video then cuts to after the tub is over: Hindmon is dressed once more, and mom and daughter are celebrating with a dance get together within the toilet.
“We dance and we dance and we dance,” Revere narrates. “And after we’re finished, she will get a present.” Finally, Revere brings out the promised present: a smooth black tube of lipstick.
“I’ve a gift,” Revere tells her mother. Hindmon beams, however struggles to open the cap. “Right here you go, it is open,” Revere reassures her. “I opened it for you.”
Revere couldn’t consider this video, of their common bathtub routine, acquired greater than 20,000 views. A whole bunch of individuals left feedback, saying how they’ll relate. One remark learn: “My mom in legislation handed a yr in the past this week. This was essentially the most irritating a part of caring for her. Devoted a complete day to getting this finished). One other commenter instructed Revere “God Bless you! I do know it is arduous. I see you and ship a lot love your method.”
It was then that Revere realized she was now not so alone. All of the burdens of caregiving — the home upkeep, the medical payments and insurance coverage paperwork — had been nonetheless very actual. However she knew others had been on the market, combating the identical chores and challenges. It was due to her TikTok channel, and the group it was serving to her faucet into. Revere posted a comply with up instantly:
“How many people are on right here?” she stated into the digital camera. “I have been like in search of individuals my age that I can relate to, who’ve the identical expertise.”
TikTokers responded from as far-off as South Africa. Revere’s following soared from only a couple thousand followers to greater than 650,000. Many individuals used the feedback to speak about their very own caregiving struggles. They needed to see the little victories, like her mild and even joyful methods for getting by way of bathtime. However additionally they listened to Revere’s candid confessions and watched her wrestle by way of moments of whole exhaustion.
“Ya’ll, I’ve by no means been so emotionally drained in my life,” she shared in a single video from February of final yr. “Caregiving eats your soul. It kills your spirit. It is fixed mourning for years…And it is stunning. And it is stated. Some days you simply must take it breath by breath.”
The moral difficulty: ought to we be displaying dementia sufferers like this?
However the intimate, unvarnished depictions of dementia on TikTok dementia additionally elevate unavoidable moral points involving privateness, dignity and consent. As a result of now the web is suffering from movies of adults who, for essentially the most half, have not given acutely aware consent to their most susceptible moments being shared with tens of millions of strangers.
In a single TikTok, a granddaughter chronicles her grandmother’s aggression, filming because the aged lady chases her by way of the home, fists swinging wildly. Different accounts movie the verbal abuse that caregivers can expertise, or present Alzheimer’s sufferers of their most susceptible moments: a distraught lady standing in her lounge in a skinny nightgown, pleading for her long-dead dad and mom to come back choose her up.
Beth Kallmyer, the vice chairman for Care and Help for the Alzheimer’s Affiliation, would not suppose the individuals posting these movies intend to be exploitative. “You could possibly inform that the caregivers simply felt remoted and annoyed and at their wit’s finish, with no assets,” she says .
“If I had been speaking to a member of the family that was contemplating doing this, these are the questions I might pose to them: would they [the person with dementia] be snug with this? Is there a method so that you can movie one thing that will get the thought throughout however maintains their dignity and maintains their self-respect?” Kallmyer says.

{A photograph} of Hindmon now sits in Revere’s residence in Inglewood, Calif., together with a Bible opened to Proverbs 31.
Lauren Justice for NPR
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Lauren Justice for NPR

{A photograph} of Hindmon now sits in Revere’s residence in Inglewood, Calif., together with a Bible opened to Proverbs 31.
Lauren Justice for NPR
Public posts can doubtlessly violate dignity in varied methods, she explains. “Ought to we have now a video of any individual that is not totally clothed? Or perhaps [before Alzheimer’s] they solely went exterior once they had been dressed to the nines or actually put collectively, and you have them in pajamas or sweatpants or no matter, and so they do not have make-up on. That is about actual…respect for the individual. And I am unsure that is one of the simplest ways to go about utilizing TikTok.”
Some accounts have tried to immediately deal with the problem of consent. The @TheKathyProject, for instance, was created by sisters Kathy and Jean Collins to doc the impacts and evolution of Kathy’s early-onset dementia analysis. Within the early posts from 2020, Kathy’s signs are nonetheless pretty delicate, and he or she’s clearly an keen participant in making and sharing the movies with the TikTok group.
Revere has a video that she now feels ambivalent about posting, on reflection. Maybe mockingly, it is the most-watched video on her channel, with 27 million views. In it, her mom is strolling round the lounge, holding an open bottle of mouthwash. She had one way or the other gotten previous the locks on the lavatory cupboards.
Lynn Hindmon thinks the mouthwash is only a regular drink, like juice or milk. She appears to be like annoyed and dazed as Revere tries to clarify to her mother why she will be able to’t drink mouthwash.
However Hindmon would not wish to let the mouthwash go. As caregivers know, Revere now has to maintain this from escalating into a giant battle. “Might I’ve it please? Please?” she asks her mother, who finally relents and arms it over.
“Thanks a lot, and I’ll alternate it for one thing that tastes even higher, alright?” Revere will get her mother a popsicle.
However among the feedback on that put up had been merciless, calling her mother an alcoholic, or saying she appeared scary. The expertise made Revere really feel protecting – like she wanted to be extra cautious, as she did not wish to put up something which may put her mother in a nasty mild. Nonetheless, after a lot consideration, she determined to maintain the mouthwash video up. She says it is nonetheless instance of “redirecting” away from a danger – one thing different caregivers would perceive.
Life after caregiving
On March 9, Jacquelyn Revere posted one other video on TikTok.
“Hey ya’ll, I simply needed to come back in and inform ya’ll that, that Mommy handed. She handed on Sunday evening…And it was, it was a extremely arduous expertise. And that is actually all I’ve for now. So carry us up in prayer. Ship us your condolences. However Mommy is dancing up in heaven proper now.
Lynn Hindmon had collapsed instantly at residence on the night of March 6. She died of cardiac arrest on the age of 65. On Tik Tok, the messages of shock and condolence poured in.
“There have been individuals who tuned in…to actually simply watch Mommy eat within the morning, after which no matter we did at lunch time,” Revere says. “And other people grew to become part of our household. Folks cried. Folks have been so touched by this story and have mourned my mother in a method that I by no means would have anticipated.”

Revere’s mom died in March, after six years of dwelling with Alzheimer’s. Revere obtained an outpouring of assist from the group on TikTok — individuals who had watched her movies and linked together with her and her mother. Now, Revere is determining who she is after years of caregiving. Her canine Dewey has made appearances in her TikTok movies.
Lauren Justice for NPR
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Lauren Justice for NPR

Revere’s mom died in March, after six years of dwelling with Alzheimer’s. Revere obtained an outpouring of assist from the group on TikTok — individuals who had watched her movies and linked together with her and her mother. Now, Revere is determining who she is after years of caregiving. Her canine Dewey has made appearances in her TikTok movies.
Lauren Justice for NPR
For Revere, an solely little one, she’d at all times assumed that when her mother died, she’d must mourn her alone. As an alternative, individuals had been checking in on her, sending her presents, sharing recollections of their favourite movies of Lynn.
“It has been the least lonely I’ve ever been all through this expertise truly,” she says . “It is not simply my lonely journey anymore. Now it is everybody’s.
Revere has continued to put up on @MomofMyMom. Lately she’s been posting about her grief. In movies, she talks about what it feels wish to miss her mother, and to mourn the life she did not stay whereas she was caring for her.
Now she has on a regular basis on this planet. She will go on dates. She will take her canine, Dewey, to the canine park once more, let him lean out the open window within the automobile. Exit for a pedicure or drive by the ocean. However it’s been arduous to let herself do these items, she tells her followers. As a result of what they imply is that her mother is gone.
After six years of caring for her mother, beginning when she was simply 29, Revere is now making an attempt to determine who she is now — and what she needs. She is aware of she needs to remain linked with dementia caregivers, particularly those who do not have big followings, or who do not get hundreds of feedback about what job they’re doing.
“I simply need them to know that they are being considered,” Revere says. “As a result of that is what I wanted most. Simply to know that life is not passing me by, and I am not seen.”
“I simply wish to be sure that they really feel seen.”
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